MediaHafen Branding The brief called for three posters – each displaying one of the newly developed maxims – which were to be hung at the various office locations. Rather than strictly defining the way every office would look, I designed a collection of pictures to mix and match. The ­maxims were ­integrated into a broader concept and employees could select a combination of pictures based on their preferences, ­locations and spaces. They actively created their office spaces thereby engaging with the new guiding principles.